UKIAH, Calif., July 30, 2025―Humboldt Sawmill Company recently launched a new ad campaign to promote its premium redwood product lines. The “Let’s Build Something Beautiful” campaign focuses on the many ways redwood can be used to make the built environment more beautiful, as well as the benefits that can accrue for stocking redwood dealers in terms of relationship building with their key customers.
The new campaign is launching in trade print and digital media. Simultaneously, Humboldt Sawmill Company Sales Representatives are reaching out to new and existing customers to highlight recent product innovations the company is bringing to the market.
“Redwood is the right product for right now,” states Jason Faulkner, VP, Mill Sales. He continues, “We have developed new product lines that combine the properties redwood is already known for, including beauty and durability, and enhanced those properties to create new products to meet growing market demand.”
Exterior Class A Fire-Retardant Treated Redwood Decking and Siding
The devastating fires in Los Angeles earlier this year sparked intense interest in Class A decking and siding products. And while untreated redwood already meets California Building Code Chapter 7A for use in Wildland-Urban Interface (WUI) areas, some homeowners and builders across the Western US are looking for fire-retardant treated (FRT) wood options for decking and siding applications.
“Ipe and other tropical woods meet Class A but with high costs and challenging availability. Those products aren’t always a great option, particularly for homeowners who prefer to build with locally grown Forest Stewardship Council certified products,” states Faulkner.
Humboldt Sawmill Company has partnered with Hoover Treated Wood Products to treat redwood decking and siding with Hoover’s clear EXTERIOR FIRE-X® formulation. These products meet the highest standards for performance under fire conditions, have been tested in accordance with ASTM E84, and are code compliant with respect to both California Building Code Chapter 7A and IWUIC.
“The combination of redwood with a Class A FRT formulation is a game changer,” adds Faulkner. “Untreated redwood is already code compliant in California’s WUI areas, but for those wanting to install a Class A product, they can now do that and still use redwood.” Whether untreated or Class A FRT, redwood decking and siding will be fully compliant with the new 2025 California Wildland-Urban Interface Code (CWUIC) which becomes effective January 1, 2026.
Pattern Stock Potential
The continuing popularity of natural wood siding and pattern products makes Humboldt Sawmill Company a perfect fit with its diverse mix of heartwood and sapwood grades. From premium Heart Clear VG and B Grade to economical Superior Heart and Common, there are many choices for discerning customers looking for timeless beauty and longevity.
Timbers for Outdoor Living
The importance of outdoor living to homeowners shows no sign of letting up. Shade structures and pergolas allow homeowners to enjoy their outdoor spaces in the hot summer months and provide a focused gathering area year-round. A naturally durable wood species such as redwood is ideal for outdoor structures featuring post and beam construction. To this end, Humboldt Sawmill Company manufactures free-of-heart-center (FOHC) redwood timbers in Construction Heart grade in 3-inch, 4-inch, 6-inch, and 8-inch thicknesses, widths from 6 to 12 inches, and lengths from 10ꟷ24 feet. Boxed Heart timbers are available by special order in dimensions from 8×8ꟷ24×24. All timbers are available in rough and S4S finishes.
Jason Faulkner summarizes, “With our vertical integration and owning our forestlands, to our manufacturing centers and strong distribution network, it makes sense for us to branch out with new product lines. Demand for premium natural wood is strong, and we are in a great place to capitalize on that with redwood.”
Partner with Humboldt Sawmill
Wholesale and distribution accounts nationwide, please contact Jason Faulkner, VP, Mill Sales by email: jfaulkner@mendoco.com or phone: (707) 513-0733.
Dealers and distributors in California and the Southwest, please contact Sam Patti, VP, Sales by email: spatti@mendoco.com or phone: (925) 980-3077.
Dealers and distributors in the Pacific Northwest and Great Plains, please contact J Gonzales, VP, Sales by email: jgonzales@mendoco.com or phone: (970) 215-1605.
For more information, please visit https://www.getredwood.com/.
About the Mendocino Companies
The Mendocino Companies include Allweather Wood, Humboldt Redwood Company, Humboldt Sawmill Company, Mendocino Forest Products, Mendocino Redwood Company.
In aggregate, Mendocino Companies own nearly 450,000 acres of Forest Stewardship Council® (FSC® C013133) certificated timberland, constitutes the largest waterborne wood treater in the Western USA, and is the largest producer of redwood lumber in the world. Collectively providing over 900 employees and their families with excellent wages and benefits in rural communities of the Western USA. Additionally, Mendocino Companies own and operate a 25-megaWatt biomass cogeneration power plant and wood pellet plant, both in California.
For more information, please visit https://www.MendoCo.com/.
